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One of the most common things we get asked by property representatives is whether or not they need to have an IDX listings feed on their website. The brief response, I don't think so. Automatic listing feeds like IDX appeal to agents because it's a quick and easy method to get the majority of the listings your MLS board on your site.

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The only factor most realty agents desire IDX listings on their site is because everybody else has it, so they believe they require it too. Developing a Great Experience is Costly So who is using IDX listings truly well? It's all of the huge players, like Zillow,, etc

Do you like all of those real-time search maps and gorgeous screens of listings? The bottom line is, that costs a great deal of money to develop. For the majority of agents, the only method to develop a better experience on an IDX feed is with big budgets and extensive work, which are frequently two things that you don't want to purchase.

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It Can Be Restricting Technically speaking, automatic listing feeds through plugins do not work in every location. Various cities and areas may utilize different feeds, which indicates you might not have access to specific features depending upon where you run. Furthermore, if you operate in several property boards, you require to ensure that the exact same automatic listing feed is supported throughout all areas.

It Won't Assist for SEO Depending on how your IDX feed is developed, you might not be doing yourself any prefers when it pertains to SEO. Many of the IDX feeds used by lots of representatives are typically templated and hosted on a subdomain (like listings. yourdomain.com), which does not favorably affect your SEO in any method.

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com will always be the more reliable site and will constantly outrank a smaller site with a templated IDX feed. If  More In-Depth  is utilizing the exact same templated IDX feed (most are), it will have no impact on your SEO method, simply because you'll have too much competition by bigger, more authoritative sites.